Yahoo Bing CPCs Up? Here’s How to Combat Them

yahoo-bing-cpcIf you’ve noticed CPCs going up in Yahoo Bing, you’re not alone. Yahoo Bing made some subtle changes to its cascading bidding structure last year, putting it more in line with Google.

The net result, from what we’ve seen across various clients in different verticals,

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To read the full article: http://searchenginewatch.com/article/2256733/Yahoo-Bing-CPCs-Up-Heres-How-to-Combat-Them