Why Bloggers Aren’t Interested in Your Brand

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There are many reasons an outreach team can fail at earning coverage for a brand. The team can be made up of unqualified outreachers who don’t have the skills necessary to get coverage. Or maybe the team is missing an efficiency-focused manager

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To read the full article: http://searchenginewatch.com/article/2252998/Why-Bloggers-Arent-Interested-in-Your-Brand