Selling SEO to the C-Suite

“Search sits at the core of online behavior. People spend more time on the Internet than watching TV. What customers put in the search bar is the expression of intent”, said Seth Besmertnik, CEO of Conductor, and presenter at the SEO in the Boardroom: Tangible Search Metrics session at SES

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To read the full article: http://searchenginewatch.com/article/2258019/Selling-SEO-to-the-C-Suite