Is Optimized CPM the Solution to Your Facebook Ad Performance Woes?

If you’re like me, you’re likely still struggling to make your Facebook Ads campaigns meet performance goals. Facebook is an exciting marketing channel with tons of potential, but it can be a serious challenge. However, recent developments at Facebook may help you (and me) to finally turn the corner

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To read the full article: http://searchenginewatch.com/article/2258017/Is-Optimized-CPM-the-Solution-to-Your-Facebook-Ad-Performance-Woes