How to Get Your Boss to Care About Content Marketing

This article consists of part selling content marketing, and part how to actually create a content campaign. However, at a more Meta level, it’s also about the idea of “how to be good at getting what you want.” If you want your boss to care about content marketing, you need

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To read the full article: http://feedproxy.google.com/~r/seomoz/~3/4DiIcSgJso0/how-to-get-your-boss-to-care-about-content-marketing