How to Combine Your Online Marketing Technologies Effectively & Efficiently

integrateAs Google’s Enhanced Campaigns announcement news has reminded us, it’s critical for SEM practitioners to make sure the tools they use grow with them. When Google makes a change like this, the impact is felt far downstream.

Most major SEM platforms will adapt

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To read the full article: http://searchenginewatch.com/article/2249899/How-to-Combine-Your-Online-Marketing-Technologies-Effectively-Efficiently