Beyond Link Building

Few would argue that 2012 changed the SEO industry. In April, we saw the release of Penguin and, for the first time, aggressive penalization of low-quality link building tactics at a huge scale by Google. As an industry, we needed this. We were on borrowed time with these tactics

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To read the full article: http://feedproxy.google.com/~r/seomoz/~3/8JA0JDrb7qE/beyond-link-building-using-links-and-content-to-hit-business-goals