AdWords Enhanced Mobile Campaigns: 5 Things PPC Marketers Need to Know

Google’s big change to mobile search, enhanced campaigns, so far has generated mixed reviews. The enhanced campaigns will be available as an optional upgrade later this month, then all AdWords campaigns will be automatically upgraded to the new format by around June. This affects all PPC advertisers.

Here’s what you need

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To read the full article: http://searchenginewatch.com/article/2242614/AdWords-Enhanced-Mobile-Campaigns-5-Things-PPC-Marketers-Need-to-Know