Jan 24 2012
SEO, SEO, SEO
SEO, SEO, SEO
Google has made many changes to its search platform over the last six months. Real-time search was suspended this summer, and once the contract with Twitter expired, the search feature, which displayed Twitter feeds in real-time, was turned off. Now, Google has integrated a live Google+ feed into its searches.
The best way brands can take advantage of Google+ is to amp-up their SEO. Each time a user clicks the +1 button, it helps with that brand’s SEO and the content getting served to users above other content. Search results are personalized based on the +1s of those in your circles, and as a marketer, that changes the game. Search results are still based on Google’s proprietary algorithms, but sites with more +1s will appear to be more relevant and thus ranked higher.
With the addition of social buttons in search results, SEO is where brands can expect to see results. Buying AdWords won’t help brands in natural search results, but creating great, well-linked content will.
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Article source: http://www.imediaconnection.com/content/30867.asp?step=toc
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