Marketing Analytics and the Problem of Attribution Modeling

Guys, we need to talk about attribution modeling. It’s a hot issue in our industry and most of us (SEOmoz included) aren’t doing it as well as we want to be. It’s tough stuff. Mike P from Distilled gave a great MozCon presentation on the topic, but most of

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To read the full article: http://feedproxy.google.com/~r/seomoz/~3/Pog6L4hvgh0/marketing-analytics-attribution-modeling