It’s Search Marketing, not Search Listing, *&^&$%^!

I gave a talk this week at SEO Day in Cologne, Germany, about optimizing for clicks, not just rankings. The premise of my talk was: SEOs tend to think their job is done when they’ve got their top 3 / top 5 listing, when in fact you’re only half

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To read the full article: http://feedproxy.google.com/~r/seomoz/~3/F3RMuLrBjBY/its-search-marketing-not-search-listing-