When those of us in search marketing talk and write about link building, we tend to use terms that we think are very commonly understood. We bandy around phrases like “CTR on page 1 of the SERPs is better than on page 2″ and “god help me if my content gets deindexed.”

However, for the new guys and gals out there (and that includes people who are both learning about building links and clients who seek link services) this link building guide will help define and explain some of the more common link building terms, from A to Z.

A – Anchor Text, AC Rank, Actual PageRank

Anchor text

The content inside of the anchor element ( aanchor text /a) and is designed to give you an idea of what the content you are pointing to is about. The anchor element contains an href attribute where the target of the link is designated. The anchor element is, many times, called an anchor tag.

AC Rank

Majestic SEO’s measure of a page’s importance, on a scale of 0 to 10. It can be considered an alternative to Google’s PageRank and is used in various link tool programs. The AC Rank stands for A Citation Rank.

The Actual PageRank

Google’s value for your page, and it’s not what you see on a tool or your toolbar, as that isn’t updated frequently enough to reflect the true value.

B – Backlink Profile, Blog Network, Bing, Blekko, Bait

Backlink profile

A term used to describe the links coming into a site from sources other than the site itself.

Blog networks

Exactly what they sound like: networked blogs. Their importance in link building has recently been compromised as several high-profile and large networks (e.g., BuildMyRank) have been devalued.

Bing

The most popular alternative to Google’s search engine at

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Article source: http://searchenginewatch.com/article/2172916/Link-Building-A-Z-Guide-Definitions-Terms