Google is talking a lot about SEO these days. In a recent webmaster discussion at SXSW, Google’s Matt Cutts spoke about some changes Google is working on that would seem to make SEO matter less, in that sites with good, quality content that don’t do a lot of SEO could potentially rank just as well, or better than a bigger site with a bigger SEO budget and a lot of SEO tactics implemented. The whole thing appears to be more about Google getting better at not helping sites just because they employ a lot of grey hat/borderline black hat tactics. Google has always tried to do this, but based on what Cutts said, it sounds like they’re about to get better at it.

Changes to Google’s algorithm have the ability to make or break businesses. Google is sending out the signal that you should worry less about the current SEO trends, and more about producing great content, and that they’re “leveling the playing field” for sites that don’t pay as much attention to SEO. Obviously great content is a positive, but at the same time, Google is showing us each month all of the changes it is making, and all the while, providing tips about how to do certain SEO things better. Is Google sending mixed signals? Just how much should webmasters worry about optimization? Share your thoughts in the comments.

Google Changes To Come

WebProNews spoke with former Googler and Google Webmaster Central creator Vanessa Fox about it, after she wrote her own blog post, sharing her thoughts about Google’s approach to SEO. In her post, she wrote, “Some are worried that Google will begin to penalize sites that have implemented search engine optimization techniques. My thoughts? I think that some site owners should worry.

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