12 Things That Will Kill Your Blog Post Every Time

Blogging is a lot like fishing. Some people do it all the time and never catch anything…while others catch everything.

Why is that? You know better than to say it is luck.

So let’s call it what it is…when you look around at successful blogs…whatever industry or topic…there are several undeniable basics to success.

And it starts with blog posts that kill it…rather than get killed. But what kills a blog post? Here’s a list of 12 things…ignore them and you will have a tough time being successful.

1. Crafting cute, clever or confusing headlines (or really bad ones)

Your headline is going to appear in many places. At the top of your post…

In search engine page results…

Feed readers…

And subject lines.

The goal of the headline is to stop readers cold and draw them into your post. You can’t do that if you use cute, clever or confusing headlines.

You can stop readers cold, however, if you write headlines that are unique, ultra-specific, useful or urgent. Here are a few examples:

As you can see, headlines can share multiple U qualities. The best ones often do.

2. Never linking to old posts

In the example above I linked to four older posts of mine. I did that for several reasons.

  1. They helped me prove my point.
  2. Those links drive traffic to those older posts…giving them new life.
  3. Those links contain keywords I want to rank high with.
  4. Links are one of the best ways to direct Google spiders through your site.

Just because you’ve published a post doesn’t mean you should forget

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