In its simplest form, search engine optimization (SEO) used to be about three things – making your content crawlable, linkable, and usable. Gaining greater visibility on search engine results pages was relatively easy. Depending on your business model, it was also much easier said than done.
Nimble smaller businesses routinely outmaneuvered larger enterprises when it came to securing specific query-relevant rankings in the search engines, especially in Google. Ultimately, relevancy had to be redefined by shifting algorithmic weightings toward trust and authority, and away from feigned popularity and repurposed content.
Now, SEO needs to be as conversational as it is contextually relevant, in order to be well represented in Google’s most recent algorithmic shifts. True to form, enterprise level SEO initiatives will have to play a game of catch-up this year in order to reap new opportunities from social search results.
Recent Developments
Google’s search results have been influenced by some measure of social signals for years. It’s only now that the social signals can wholly resonate through Google’s Search Plus Your World release earlier this month.
Google Plus Buttons made their debut in June last year. At the time, experts gave it a bit of a “so what” nod as yet another “me too” social experience. Recently Larry Page announced that 90 million users have signed up to Google Plus since launch. Those Plus buttons are growing in importance.
Google Search Plus Your World is the next evolutionary step in determining what is relevant to personalized search queries in that individuals search results are greatly influenced by their circles of friends.
In Google Search Plus Your World, your friends’ online experiences are more relevant to your personal search results than links and domain authority. This is a game changer from what we all knew
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Article source: http://searchenginewatch.com/article/2141420/How-Google-Search-Plus-Your-World-is-Changing-SEO