5 Steps To Bootstrapping Your PR Efforts

by SEOMoz

Public relations is just one of those things. 

It’s something that every company knows they should do, but only see two ways of making it happen — hire an expensive PR firm or cross their fingers and hope for the best. The latter is, well, not really

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To read the full article: http://feedproxy.google.com/~r/seomoz/~3/BgeHE5KJbw8/5-steps-to-bootstrapping-your-pr-efforts