Google introduced huge new features today that bring some clarity to many of the changes they’ve made over the past several months, including the creation of their own social media network and the implementation of SSL search. Their latest search engine incarnation is called Search Plus Your World and it’s rolling out on Google.com over the next few days.

The new features bring personal results, largely from the Google+ network, into the SERPs at the click of a button. People, Pages, and Profiles are also fully integrated in search results. A look at a few of the new features:

Personal Results from Google+ Fully Integrated in SERPs

Users can click a new personalization icon at the top of the search results page, which pulls relevant posts and pictures from their Circle of friends into their search results. This is already happening to some degree, as people have noticed Google+ posts sometimes outrank even the original content to which it refers. The new icon, however, drills down further to limit these personalized results to those from within the user’s network, including content shared privately with the signed in user.

Notably, these are results from their Google+ network, not Facebook or Twitter. If ever the two other major social media players might have felt Google, as the search giant, had an edge in promoting their social platform, this pretty well seals the deal.

Amit Singhal told Danny Sullivan at Search Engine Land this morning, “Facebook and Twitter and other services, basically, their terms of service don’t allow us to crawl them deeply and store things. Google+ is the only [network] that provides such a persistent service. Of course, going forward, if others were willing to change,

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Article source: http://searchenginewatch.com/article/2136615/Google-Launches-Search-Plus-Your-World