If you’re an SEO Jedi, black hat tactics undoubtedly tempt you on a regular basis. Before giving in to the dark side, check out these SEO tips to renew your faith in the [white hat] light side of the Force!
In an earlier post, SEO Wars: Forget Black Hat, White Hat – What Color Is Your Lightsaber, I introduced six unique SEO styles (and respective lightsaber colors) for wielding the Force of magnetic content.
“The Force is what gives an SEO their power. It’s an energy field created by magnetic content that binds search engines, web visitors, and marketers together.”
White hat SEOs are called to a higher purpose of serving up quality content that web visitors would value, while [dark side] black hat SEOs are instead focused solely on the power of search rank, leveraging any tactics necessary to achieve it. Both sides of the Force leverage inbound marketing tactics to organically draw users to content.
The lightsaber color symbolism is fun, yet practical, as noted by this tweet:
Tired of swinging the blue light saber for one client. Its not working. Changing to orange j.mp/seolightsabers @sewatch
— Scott Hendison (@shendison) September 13, 2011
Perhaps you can relate? The rise of the black hat SEO dark side cannot be denied. However, the temptation and seduction can be …if you’re strong with the Force and leverage the right tools.
The SEO Jedi Order: A New Hope…
Listen up, fellow SEOs… it’s time to unite! Provide accountability to your fellow white hat SEOs and creatively contemplate ways to wield the Force of magnetic content.
- Believe
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Article source: http://searchenginewatch.com/article/2135348/6-SEO-Jedi-Tactics-to-Try-Before-Turning-to-the-Dark-Side