Despite what most SEOs will tell you, it’s not easy to create outstanding content that people will want to link to. So many “SEOs” make it seem like there’s a key on your keyboard that magically turns what you just wrote into something link worthy. In reality, it’s never that simple.

I’m not one to keep throwing mud at the wall until it sticks. You can continuously tell someone to go create exceptional content, or you can actually show them an example. Because, being the sensible person I am, I’d rather choose the second option, here are 10 fantastic examples of link bait and what makes them so spectacular.

Note: PA stands for Page Authority, LRD stands for linking root domains, and TL stands for total links. Also, I didn’t include .gov, .edu, or any other pieces of link bait from SEOmoz besides the first one below. The same goes for .edu and .gov sites.

1. SEOmoz’s Search Ranking Factors – PA: 91. LRD: 2,727. TL: 17,750.

What is it?

This is an article on the different search ranking factors by your very own SEOmoz. With yearly updates, 132 contributors, and roughly 20 pages of content on one URL, this gives information on what search engines are measuring in order to rank websites. If you call yourself an SEO and you haven’t read this, then I suggest you quietly open this up, read it twice, and hope no one noticed.

Why was it so successful?

This link bait was highly successful because of the visualizations, depth of content, the trust of the contributors involved, and the website it was hosted on (SEOmoz is very influential in the SEO community). While the content is great, there’s also a far greater reason for all of the links: SEOmoz didn’t do the

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