Groupon creams small bakery with orders for 102,000 cupcakes
By Douglas Stanglin, USA TODAY
A wildly successfully Groupon promotion wiped out a year’s profit for a small British bakery that had to hire outside to fulfill orders for 102,000 discount cupcakes.
The “Need A Cake” bakery in Woodley had offered 12 cupcakes, which normally cost around $40, for $10 or a discount of 75%. Owner Rachel Brown, who normally fields about 100 orders a month, was swamped with 8,500 orders before she bailed out, the BBC reports.
“Without doubt, it was my worst-ever business decision,” said Brown, who has run the bakery for 25 years, the BBC reports.
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