Feb 17 2010
Does Your Website Make the Phone Ring?
Are you the type of business person that likes getting phone calls from your website?
Do you get worried when the calls stop? You should.
I have clients call me all the time when their business slows down. I normally check the Web Analytics to see if the traffic decreased and if there were any economic changes that could affect their visitor traffic. I talk with my clients to see when this started then try to piece together a picture of what is going on and create a plan to get that traffic back.
I notice that several things need to be in place:
- Have your phone number visible on the website – normally in the header.
- Be sure to have a contact form on your website to send e-mailed requests.
- Do not place your e-mail address on the web apge unless you want to have your e-mail address harvested by the giant spam machines out there.
- Are you adding new content on a regular basis? – You need to keep your website up to date.
- Is your web hosting working properly? Does your website ever go down and how often? Did you have web site monitoring in place?
- Do you have call to actions in place? Like asking people to call or contact you for that special you posted?
These are but a few ideas – but you need to look over your website on a regular basis and keep checking your web analytics.
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