Oct 29 2010

Google Place Search going live

Category: Web MarketingSmitty @ 8:45 am


From Google’s Blog
10/27/10

Today we’re introducing Place Search, a new kind of local search result that organizes the world’s information around places. We’ve clustered search results around specific locations so you can more easily make comparisons and decide where to go. Say you’re looking for that great barbecue restaurant with live music.

Read more…

This is a huge change in the search results

Oct 28 2010

What is SEO?

Category: OptimizationSmitty @ 1:46 pm


SEO is a process. A carefully planned process.

SEO is not something you bang out in one day.  It grows over time, if implemented correctly.

SEO is not something that can be applied to all categories of business.  A business like an insurance company requires a different process then an auto repair company. Understanding the business process also helps in the optimization process.

SEO requires that you follow a series of steps to make the optimization process  truly effective to achieve the best possible search engine ranking results.

The process actual begins before the website is ever built. The domain selection is extremely important.

The web hosting you select to house your website needs to be robust and offering excellent support. You want your website to display the pages in a fast manner – not sluggish.

The website needs to be designed with three main thoughts – Original Content, Ease of use and minimal code (as best as can be done to accomplish the desired appearance). The menu system needs to make sense as well as provide easy access across the website. I would also suggest the use of breadcrums and  properly named web pages with keywords.

Once the site is built,  the final phase of optimization can be performed.  Titles, Descriptions and numerous small tweaks to make the web page more attractive for  the search engines.

I always setup Google Analytics so I can track all our efforts and to determine what is working and drawing traffic.

Once this website is completed, I check the W3C compliance and correct the code until it is clean! Why spend so much time doing this?

  • First, each web browser can present the web page differently if the web page is not compliant.
  • Secondly, some web page coding can prevent the search engine spiders from fully indexing your web site.

If the website is compliant, it’s time for the main submission to the search engines to commence. I do the major search engines and a few key directories carefully by hand. Choosing the information to submit in more of a marketing manner.

Be sure to submit to the local business sections of the search engines.

Then I wait a month to start a monthly link building process – under 40 links per month, blogging articles, press releases, directory listings, etc. Less submission are better. Finding good solid sites to submit to can be a daunting task, but you can use a wide array of software products to help.

The process sounds simple, but most people do not have the time to do this correctly. There is plenty to understand and more techniques to use to make the optimization of a website a successful activity. I probably use about 75 additional techniques that can aid in a website ranking.

If you need help doing Search Engine Optimization for your website, contact us. We offer cost effective solutions for marketing your website.

Good Luck in your Website Marketing

Oct 06 2010

Testimonial

Category: TestimonialsSmitty @ 6:27 pm


 

“ I hired Lee to help me create a blog template that matched the theme of my website.  There were 3 things that impressed me about working with him.

The first was his overall level of commitment and professionalism. He always managed my expectations and made sure to deliver when he said he would.

The second was his work.  My template looks great.  He even added features to the blog to link to my website that were great ideas that never occurred to me to do.  He just did it.

Thirdly, his price is very reasonable.  What I liked best is that he first assesses the level of effort to complete the project and gives you an estimate of the cost.  That way there are no surprises.

I plan to hire Lee again in the future and recommend him highly to anyone who is looking for a professional who is fair, committed and reasonable.”

Thanks again, Lee for all your help.

Regards,

Alicia Blain, CEO
The Millennial Lab

http://www.aliciablain.com/

 

 

Oct 02 2010

Bloglines is shutting Down – November 1st

Category: Internet NewsSmitty @ 11:00 am


Bloglines is shutting down - November 1, 2010

Bloglines Update - September 10, 2010

Today, Ask.com let our users know that we will shut down Bloglines on October 1 November 1. Not an easy decision, especially considering our loyal and supportive (not to mention patient) user base, but, ultimately, the right one given business reasons simply too hard to ignore.

Primarily, it’s about focus. Our focus here at Ask is on building out our Q&A offering. Our beta, released in a very limited fashion at the end of July, is seeing steady community growth with an answer to question ratio of 2:1, which underscores the fact people are motivated to provide answers. Another encouraging metric? On average, users who are active within the community are asking 2 questions a day. These early numbers build on the competitive advantage we already have in the marketplace – the fact that 30% of the searches on our site are already in the form of a question – and are further proof Ask needs to continue its tight focus on delivering the best possible answers to users.

Read more…
http://www.bloglines.com/myblogs

The Recent E-mail From Ask.com:

Just letting you know that the Bloglines service will remain accessible until Nov 1 – one month past the original deadline. We have built in extra time to ensure that we address all of our users’ needs around exporting their feeds and preserving data. So rest easy for another month, and stay tuned for further details!

Thanks again for your patience and support.

The Bloglines / Ask.com Team