South Florida Web Marketing Blog

I ran across these Google Analytics Videos on YouTube. I find them useful.

Google Analytics Interface Tutorial
From Google

Beginning Analytics: Interpreting and Acting on Your Data
From Google

Advanced Techniques in Google Analytics
From Google

How Spammers Use Low-cost Labor to Solve CAPTCHAS
Workers in Russia, Southeast Asia, and China are paid a pittance to solve millions of CAPTCHAS.

What can only be described as an epic new analysis by a cadre of researchers at UC San Diego has uncovered the seedy underbelly of a sophisticated, highly automated, world-wide network of services that help email, blog and forum spammers get past the CAPTCHAS that are designed to keep them out.

Read more…

Facebook Warns of Clickjacking Scam

Ian Paul, PC World
Aug 18, 2010 8:57 am

Security firm Sophos recently discovered a new clickjacking scam on Facebook that spreads via the social network’s “share” feature and could be costing you $5 a week.  The new malware is similar to a so-called “likejacking” worm discovered last May. But instead of exploiting Facebook’s “Like” button, the new scam uses the “Share” feature that posts content to your profile wall where your friends are encouraged to click on it.

Read more…

The Original Article by Sophos

I think Yahoo and Microsoft are moving closer to the transition where Microsoft will be running Yahoo’s Advertising. This E-mail I recently received explains a little more about this transition:

Dear Advertiser,

As your transition to the Microsoft Advertising adCenter platform approaches, we have more details to share to help you prepare for the changes to come.

Considerations for your upcoming transition

adCenter account
Soon, you’ll need to either create a new adCenter account, or link an existing adCenter account to your Yahoo! Search Marketing account. Later this month, you’ll see an “adCenter” tab within your Yahoo! Search Marketing account. Clicking there will take you to the beginning of the account transition process, where we’ll walk you through the simple steps to create or link accounts.

Budgeting
Once you create your adCenter account, it will be active and your ads will be eligible to serve on Bing right away. As a result, you’ll be managing both your new adCenter account and your existing Yahoo! Search Marketing account in parallel until ad serving for Yahoo! traffic transitions to adCenter, so plan to budget accordingly.

Microsoft Silverlight
With Silverlight installed, you’ll be able to see and address key differences between your Yahoo! and adCenter accounts as you transition. Download Silverlight now.

Organic search transition
Yahoo! organic search results will be powered by Bing as early as late August. If organic search results are an important source of referrals to your website, you’ll want to make sure that you’re prepared for this change. For more details, check out this blog post.

As we’ve stated previously, our primary goal is to provide a quality transition experience for advertisers in the U.S. and Canada in 2010, while protecting the holiday season. However, please remember that as we continue to go through our series of checkpoints, if we conclude that it would improve the overall experience, we may choose to defer the transition to 2011.

We are committed to making this transition as seamless and beneficial for you as possible. We appreciate your business, and look forward to bringing you the benefits of the Yahoo! and Microsoft Search Alliance.

Sincerely,
Your Partners in the Search Alliance, Yahoo! and Microsoft