Jun 30 2010

Automated Marketing call from 206-888-2001

Category: General Web NewsSmitty @ 5:50 pm


It’s dinner time – 5:26pm – I get a phone call on my office phone  – called ID says “Unassigned”

I did not answer, but the system left a voice message just the same.

The automated message stated they were marketing their website – the greatest bla bla bla. This is a ridiculous way to market a website. How many people want to be bothered at dinner time with a phone call for visiting a website?

I’ll never post the website, but I will post the do not call.  If you get a call you can report it.

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Update 7/16/2010 - Got a phone message from the person that was listed here. They claim they never do any automated marketing and that I was I am mistaken.

First, I do not take any of this lightly and do not post crap because I need more drama in my life.

I have two choices:

Either remove the listing of the individual based on the fact they called and left a sincere message about the issue in a way that seems they are more of a victim of this nonsense automated marketing call.

Or this person is trying to cover his butt.

I am inclined to believe he was sincere, although I did get a automated call advertising his website,  this could also have been a competitor trying to cause him problems as well. Who knows..  I decided to remove his contact information from this post because he sounded sincere about not using automated calling.

We did speak by phone and now realize he is a victim of this  crank call.

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If you are on the do not call list – you can register a complaint:
https://complaints.donotcall.gov/complaint/complaintcheck.aspx?panel=2

I think they should make it illegal to use any automated calling systems.

Unwanted Telephone Marketing Calls

http://www.fcc.gov/cgb/consumerfacts/tcpa.html

Congress first passed the Telephone Consumer Protection Act (TCPA) in 1991 in response to consumer concerns about the growing number of unsolicited telephone marketing calls to their homes and the increasing use of automated and prerecorded messages.

the FCC’s rules prohibit the use of autodialers in a way that ties up two or more lines of a multi-line business at the same time. All artificial or prerecorded telephone messages must state, at the beginning, the identity of the business, individual, or other entity that is responsible for initiating the call. If a business is responsible for initiating the call, the name under which the entity is registered to conduct business with the State Corporation Commission (or comparable regulatory authority) must be stated. During or after the message, the caller must give the telephone number (other than that of the autodialer or prerecorded message player that placed the call) of the business, other entity, or individual that made the call so that you can call during regular business hours to ask that the company no longer call you. The number provided may not be a 900 number or any other number for which charges exceed local or long distance charges.

The FCC can issue warning citations and impose fines against companies violating or suspected of violating the do-not-call rules, but does not award individual damages. If you receive a telephone solicitation that you think violates any of these rules, you can file a complaint with the FCC. There is no charge for filing a complaint. You can file your complaint using an on-line complaint form found at  esupport.fcc.gov/complaints.htm.

You can also file your complaint with the FCC’s Consumer Center by:

  • e-mailing fccinfo@fcc.gov;
  • calling 1-888-CALL-FCC (1-888-225-5322) voice or 1-888-TELL-FCC (1-888-835-5322) TTY;
  • faxing 1-866-418-0232;
  • or writing to:
    Federal Communications Commission
    Consumer & Governmental Affairs Bureau
    Consumer Inquiries & Complaints Division
    445 12th Street, SW
    Washington, DC 20554.

What to Include in Your Complaint

The best way to provide all the information the FCC needs to process your complaint is to complete fully the on-line complaint form. When you open the on-line complaint form, you will be asked a series of questions that will take you to the particular section of the form you need to complete. If you do not use the on-line complaint form, your complaint, at a minimum, should indicate:

  • your name, address, e-mail address, and phone number where you can be reached;
  • the phone number where you received the call, and whether this number is on the national Do-Not-Call list;
  • the date and time of the call;
  • whether the call advertised or sold any property, goods, or services;
  • any information (including a caller ID number) to help identify the individual or company whose property, goods, or services were being advertised or sold, and whether any of this information was provided during the call;
  • whether you or anyone else in your household gave the caller permission to call;
  • whether you have an EBR (Established Business Relationship) with the caller (specifically, whether you or anyone else in your household made any purchases of property, goods, or services from the individual or company that called, or made any inquiry or filed an application with the individual or company prior to receiving the call);
  • and whether you or anyone in your household previously asked the caller or individual or company whose property, goods, or services are being advertised or sold NOT to call, and when you made the request.

It is obvious to me that they do not study the guidelines nor care whether they adhere to them.

Jun 17 2010

It’s Out! – WordPress 3.0!

Category: General Web NewsSmitty @ 9:10 pm


The New version WordPress 3.0 – otherwise called “Thelonious”

The thirteenth major release of WordPress and the culmination of half a year of work by 218 contributors, is now available for download

Major Changes:

  • New default theme called Twenty Ten
  • Theme developers have new APIs that allow them to easily implement custom backgrounds, headers, shortlinks, menus (no more file editing), post types, and taxonomies.
  • Developers and network admins will appreciate the long-awaited merge of MU and WordPress, creating the new multi-site functionality which makes it possible to run one blog or ten million from the same installation.
  • New lighter interface
  • The contextual help on every screen,
  • 1,217 bug fixes
  • Feature enhancements
  • Bulk updates so you can upgrade 15 plugins at once with a single click

Tags:

Jun 07 2010

Watch those PDF Vulnerabilities

Category: General Web NewsSmitty @ 11:25 pm


Adobe warns over unpatched PDF peril
By John Leyden – theregister.co.uk

Hackers are exploiting critical, unpatched vulnerabilities in Adobe Reader, Acrobat and Flash Player.

Read more…

Jun 02 2010

Is the first Result on Google Worth it?

Category: Web MarketingSmitty @ 1:44 pm


How many clicks does the first result on Google get?

Some days ago, Chitika, a search based online advertising network, published some new numbers about the value of a listing on Google. They analyzed a sample of 8,253,240 impressions across their network in May, 2010.

The first result in Google gets as many visitors as position 2-4 combined

“In order to find out the value of SEO, we looked at a sample of traffic coming into our advertising network from Google and broke it down by Google results placement.

The top spot drove 34.35% of all traffic in the sample, almost as much as the numbers 2 through 4 slots combined, and more than the numbers 5 through 20 (the end of page 2) put together.”

Result number 10 gets 143% more clicks than result number 11

“The biggest jump, percentage-wise, is from the top of page 2 to the bottom of page 1. Going from the 11th spot to 10th sees a 143% jump in traffic. However, the base number is very low ? that 143% jump is from 1.11% of all Google traffic to 2.71%.

As you go up the top page, the raw jumps get bigger and bigger, culminating in that desired top position.”

Here are the numbers:

Google Result
Impressions
Click Percentage
1 2,834,806 34.35%
2 1,399,502 16.96%
3 942,706 11.42%
4 638,106 7.73%
5 510,721 6.19%
6 416,887 5.05%
7 331,500 4.02%
8 286,118 3.47%
9 235,197 2.85%
10 223,320 2.71%
11 91,978 1.11%
12 69,778 0.85%
13 57,952 0.70%
14 46,822 0.57%
15 39,635 0.48%
16 32,168 0.39%
17 26,933 0.33%
18 23,131 0.28%
19 22,027 0.27%
20 23,953 0.29%

How to judge the financial value of your Google rankings

A number 1 ranking on Google is great but it won’t help your business if it is for the wrong keyword. To judge the value of a keyword, you can do the following:

  1. Start a Google AdWords campaign for the keyword, select “exact match” and point the ad to the page on your website that is most relevant to the keyword.
  2. Track the impressions and the conversion rate of the ad. To get useful data, you should track at least 500 clicks.
  3. With that data, you can make a guess about the value of a visitor that finds your website through that keyword.

For example, your ad might have had 10,000 impressions during a week and 200 visitors have come to your website. Six of them purchased something of your website and the total profit was $500.

That means that the average single visitor who finds your website through that keyword is worth $2.50 to your business ($500 / 200). The 10,000 ad impressions in a week can create a click-through rate of 34.35% (see table above) if you have the number 1 ranking for that keyword.

That means that you would get about 3,435 visitors per week. Based on the average value of $2.50/visitor you would earn $8,587.50 per week or $446,500 per year just with a single keyword.

That is why businesses love search engine optimization.

Being listed on Google’s first result page for the right keywords greatly contributes to the financial success of your business. Use IBP’s Top 10 Optimizer to get your website on Google’s first result pages for the keywords of your choice.

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