South Florida Web Marketing Blog

A message from Yahoo

Dear Advertiser,

On February 16, 2010, our advertiser Master Terms and Conditions and Program Terms will be modified to reflect recent changes to our products and services. We encourage you to review the new version at http://info.yahoo.com/legal/us/yahoo/advertising/mtcprogramterms/, as your continued use of Yahoo! advertising products on and after February 16, 2010 constitutes acceptance of the modified Master Terms and Conditions and Program Terms.

You may review the current Master Terms and Conditions and Program Terms, which will continue to be in effect through February 15, at http://info.yahoo.com/legal/us/yahoo/advertising/masterterms/masterterms-322.html. On February 16, 2010, the modified Master Terms and Conditions and Program Terms will be located at that URL.

The changes to the Master Terms and Conditions and Program Terms include, but are not limited to, the following areas:

Please note that certain Program Terms within the new Master Terms and Conditions will not apply to you if you have not enrolled in those Programs.

If you have any questions about this notice, please use the Support Request Form, which may be found at the upper-right corner of each page once you are logged in to your account at https://login12.marketingsolutions.yahoo.com/adui/signin/loadSignin.do.

Sincerely,

Your Partners at Yahoo!

Why do people do it?

Why do people who want more links, use systems that post nonsense comments to WordPress Blogs?  I get them every day and all I do is delete them.

What gets me is the people that sell these programs – tell everyone this is the greatest thing since sliced bread.  Get Real -  It’s not. All it is – is comment spam.

If there are new WordPress Blog owners out there, be sure to setup your blog requiring authorization for each comment.

It’s getting so bad – I think it is probably better to just turn off comments.

Just to experiment.  I am just leaving this post with the comments left on.

I’ll post what I get (without the back links) just to see what “people” or their systems post.

Take tools and time to turn a Web site into a search powerhouse
South Florida Business Journal – by Jeff Zbar
Friday, January 8, 2010

Small business owners who neglect their Web sites can’t expect much return on them. Many launch them, post little new content – and then wonder why no one visits or shops.

“Lackluster Web site search and traffic can stem from numerous issues – from poor search engine optimization (SEO) to a soft market, said Lee Smith, principal with Smitty’s Holdings, a Davie-based search and Web design firm. Smith helped a tuxedo rental company rise to the top of the rankings – only to see sales remain soft. The reason: People weren’t renting tuxedos, he said.”

Read more…

Jeff Zbar quoted me in the article – Cool…

I received this E-mail from Google:

Coming Soon:
Click-to-Call in Ads on Mobile Devices with Google AdWords  January 4, 2010

Dear AdWords Advertiser,

We’re pleased to announce that beginning in January, your location-specific business phone number will display alongside your destination url in ads that appear on high-end mobile devices. Users will be able to click-to-call your business just as easily as they click to visit your website. You’ll be charged for clicks to call, same as you are for clicks to visit your website.

How will phone numbers appear in my ads?

Based on the customer’s geographic location, the phone number and closest business address will appear as a fifth line of ad text when the ad appears on mobile devices with full HTML browsers (e.g. iPhone, Android, Palm WebOS).

Where will I be able to see the results?

At launch, you’ll be able to view calls from your ads on your Campaign Summary page within AdWords from the “click type” segment option under the “Filter and Views” drop down.

How will I be charged for phone calls I get from my ad?

The cost of a click to call your business will be the same as the cost of a click to visit your website.

What actions should I take?

If you’d like your ads to show location-specific phone numbers when displayed on mobile devices, make sure that your campaign is targeting iPhones and other mobile devices with full HTML browsers, and that you have included phone numbers with your business addresses in the locations under your Campaign settings.

If you would prefer your ads not show phone numbers, simply remove the phone number from the business listings included in your campaigns targeting mobile devices.

We hope this new feature enables you to connect more easily with your potential customers. If you have any questions or feedback, please email us at ctc-feedback@google.com.

Sincerely,

The Google AdWords Team

Google Inc.
1600 Amphitheatre Parkway
Mountain View, CA 94043

From all of us to you – May this new year be a happy and prosperous one.