Dec 24
Use of Endorsements and Testimonials in Advertising
FEDERAL TRADE COMMISSION
16 CFR Part 255
Guides Concerning the Use of Endorsements and Testimonials in Advertising
The Federal Trade Commission (“FTC” or “Commission”) is adopting revised Guides Concerning the Use of Endorsements and Testimonials in Advertising (“the Guides”). The revised Guides include additional changes not incorporated in the proposed revisions published for public comment in November 2008. See 73 FR 72374 (Nov. 28, 2008).
http://www.ftc.gov/os/2009/10/091005endorsementguidesfnnotice.pdf
This has good and bad issues associated with it. So read carefully and examine their examples at the end of the document.
January 12th, 2010 at 12:49 am
My sister recommended this website and she was totally right Keep up all your fantastic work!