Jan 29 2009
Click Fraud on the Rise
Click Fraud Rates Hit Two-Year High
by Laurie Sullivan
The industry click fraud rate climbed to 17.1% in the last quarter of 2008 versus 16.6% a year earlier, according to stats released by Click Forensics today. The increase represents the highest level recorded since the company began tracking rates in 2006.
My understanding:
It appears that 1/3 of this click fraud is being created by bots – automated software.
The most of the Click Fraud is coming from Canada, Germany and China.
It is important to monitor and check your Google Analytics often – otherwise, it’s going to cost you.
My suggestion is to avoid the content match, I feel this is where a good amount of the fraud stems from and keep the focus on Search Engine Queries.
———————————————————
Comments Off
