Why do you need SEO?

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People toss the term SEO around like it’s a something that everyone knows, but most people do not understand it.

SEO stands for Search Engine Optimization. Optimization is a combination of techniques used to create a better web page suitable for the major search engines. By having a web page that is organized in a fashion that is acceptable to the search engines,  the search engines will rank the web page correctly when someone is looking for that keyword phrase in a query.

Optimization techniques include:

• Keyword Analysis
• W3C compliance
• Close examination of the underlying code that makes up a web page
• The web page loading times
• The careful placement of your targeted keyword phrases within the web pages
• The ability to take your web site and mold it to the formatted search engine requirements for the possibility high ranking results.
• Incoming link building pointing at your website

When all the elements are in place for your website, the search engines will be kind. So when someone types in the certain keyword phrase, you can see your web site appear in the first page of search engine results (SERP – Search Engine Results Page)

So why do you need SEO? To drive web traffic to your website.

• Traffic = Visitors and New Prospects.
• New Prospects = New Sales.
• New Sales = New Revenues.

You do not want just any web traffic, you want targeted web traffic. You want the type of vistors that want your products of services. This is a very important point. I could mention a celebrity, like Brittney Spears, on your website, but if you are selling mortgages, it will be a tough way to convert the traffic to what you are selling. You want to target people who are looking for mortgages, not making statements about celebrities.

Marketing a website requires a combination of abilities. Business experience, a deep understanding of the Internet, Proven Web Design Building, Search Engine Expertise, and Web Based Marketing Knowledge. We, at Smittysholdings.com, possess both the experience and knowledge to drive the right type of traffic to your website, not just for the moment, but for long term search engine placement.

It is so important to keep in mind, that any business requires ongoing marketing initiatives, whether it is a brick and mortar store or a website selling products or services. Your web site needs to be treated like an ongoing business concern, with the marketing effort seeking targeted traffic.

More and more people depend on the Internet to locate goods and services, so make your presence stand out. Take your place with other successful web businesses and contact us to find out how we can help you.

Lee Smith
South Florida Website Optimization & Marketing
Ft Lauderdale, Florida
(954) 423-2785