Dec 18 2008
Web Marketers & Online Search Ads
This ad discusses why people are using Pay Per Click Ads to drive more targeted traffic to their websites.
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Marketers Hone the Focus of Online Search Ads
By Jefferson Graham, USA TODAY – Technology
Jessica Jensen makes money when people visit her Low Impact Living website, a directory devoted to helping you “green” your home.
In a tough economy, sales are down and customers are taking longer to pay bills. But she has not cut back spending on search advertising — those little text ads that appear near search results. “As with every other business, we need customers,” she says. “I can’t stop advertising, so instead I’m spending every dollar and dime efficiently.”
November 3rd, 2009 at 1:05 pm
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