Mar 06
The Top 5 Search Engine Market Shares
|
comScore Core Search Report* |
||||
|
Core Search Entity |
Share of Searches (%) |
|||
|
Dec-07 |
Jan-08 |
Point Change Jan-08 vs. Dec-07 |
||
|
Total Core Search |
100.0% |
100.0% |
0.0 |
|
|
Google Sites |
58.4% |
58.5% |
0.1 |
|
|
Yahoo! Sites |
22.9% |
22.2% |
-0.7 |
|
|
Microsoft Sites |
9.8% |
9.8% |
0.0 |
|
|
AOL LLC** |
4.6% |
4.9% |
0.3 |
|
|
Ask Network |
4.3% |
4.5% |
0.2 |
|
* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
** In January 2008, Time Warner Network was split into two distinct properties: AOL LLC and Time Warner Network excluding AOL, with AOL LLC representing the core search business.
Source:
