Google Adwords is making some changes at Smitty’s Web Blog

« Is your E-mail Safe? | Yahoo’s Changed its minimum bids »

Google Adwords is making some changes

By admin | March 24, 2008

From Google's Website….

What do I need to know about the updated display URL policy?

Based on feedback from both our advertisers and users, and consistent with our efforts to present relevant results, we'll no longer allow certain exceptions to our display URL policy. These include, but aren't limited to, redirects and vanity URLs. In line with our existing policy, we'll continue to require that your ad's display URL matches its destination URL (the URL of your landing page). This policy will be strictly enforced for new ads, regardless of previous exceptions. For more details about the current display URL policy, please visit

https://adwords.google.com/support/bin/answer.py?answer=47173.

Here are some other important aspects of the policy you may want to keep in mind:

Tracking URLs

Your ads will be approved if the URL of your landing page domain matches that of your display URL domain.

For example, the following would be acceptable:

    * Display URL: www.google.com/adwords
    * Destination URL: www.trackingurl.com/google123
    * Landing page URL: www.google.com

However, this example would be unacceptable:

    * Display URL: www.google.com/adwords
    * Destination URL: www.trackingurl.com/google123
    * Landing page URL: www.trackingurl.com

Sub-Domains

The use of sub-domains and additional text within the display will continue to be acceptable, provided the top-level domain matches the URL of your landing page.

For example, the display URLs below would be acceptable for the landing page URL of http://sub.google.com/miscellaneous, as the top-level domains match:

    * sub.google.com
    * google.com/extratext
    * www.google.com/extratext

Topics: Marketing |