Aug 06
Content, the foundation of Web Rankings
Web site content is everything! When I say content, I mean the words, sentences, - the text on the web page. I am not saying to write a short novel. I am saying to give me enough information so I can form an opinion of what the web page says versus what it does not say.
The merits of writing solid copy for a web site will outweigh any image you place on the page. Composing precise, clearly written sentences with bullet point reasons or features can tell me almost everything I need to know or better yet - create the desire to ask for more.
I optimize websites every day. Sometimes I have to stop and ask myself what is the customer trying to say?
- What service are they trying to provide?
- What product are they really selling?
- What language are they writing in?
When I look at a web page for widgets, I want to see a description for widgets.
- What is a widget?
- Why do I need your widget?
- Who needs a widget?
- Where does a widget go or fit?
- When do I need a widget?
- How is your widget made?
When I conduct a search query on a search engine, the results I want to read, are the ones that can answer my question - Not the ones flooded with keyword spam! So please, write well and if you have a problem writing, contact someone like a copywriter that can help turn your thoughts into well constructed reading material.
Words do make a difference. Use them wisely and carefully.
Smitty
