Aug 25 2008

What is Delicious?

Tag: GeneralSmitty @ 9:35 am

Delicious is a social bookmarking service. Users can tag, save, manage and share web pages from http://delicious.com.

With emphasis on the power of the community, Delicious greatly improves how people discover, remember and share information, articles, stories and more on the Internet.

What you can do with Delicious

  • Bookmark any site on the Internet, and get to it from anywhere - like having your own favorites.
  • Delicious makes it easy to have a single set of bookmarks always available from the internet
  • You can share your bookmarks, and get bookmarks in return
  • If your friends use Delicious, you can send them interesting bookmarks that they can check out the next time they log in.
  • Discover the most useful and interesting bookmarks on the web
  • See what's hot with Delicious users by checking out our popular tags.

 

I setup a Delicious account - http://delicious.com/MerlinIII

It's a fun way to share links

 


Aug 20 2008

What is Going on with eBay?

Tag: Web MarketingSmitty @ 1:51 pm

 

Sellers frustrated as eBay emphasizes fixed-price sales
By Rachel Metz, Associated Press

NEW YORK — Some people who sell things on eBay are fed up with new rules the company has been imposing in hopes of making the auction site more attractive to online shoppers. Now even more changes are coming in the next few weeks, but this time eBay hopes it can cool tempers.

The complete story…


Aug 06 2008

Content, the foundation of Web Rankings

Tag: OptimizationSmitty @ 3:24 pm

 

Web site content is everything! When I say content, I mean the words, sentences, - the text on the web page. I am not saying to write a short novel. I am saying to give me enough information so I can form an opinion of what the web page says versus what it does not say.

The merits of writing solid copy for a web site will outweigh any image you place on the page. Composing precise, clearly written sentences with bullet point reasons or features can tell me almost everything I need to know or better yet - create the desire to ask for more.

I optimize websites every day. Sometimes I have to stop and ask myself what is the customer trying to say?

  • What service are they trying to provide?
  • What product are they really selling?
  • What language are they writing in?

When I look at a web page for widgets, I want to see a description for widgets.

  • What is a widget?
  • Why do I need your widget?
  • Who needs a widget?
  • Where does a widget go or fit? 
  • When do I need a widget?
  • How is your widget made?

When I conduct a search query on a search engine, the results I want to read, are the ones that can answer my question - Not the ones flooded with keyword spam! So please, write well and if you have a problem writing, contact someone like a copywriter that can help turn your thoughts into well constructed reading material.

Words do make a difference. Use them wisely and carefully.

Smitty


Aug 03 2008

Standard Sitemap Protocol

Tag: Generaladmin @ 8:10 pm

Microsoft, Google and Yahoo agreed on a standard for sitemaps using the XML standard.

Sitemaps.org is the official web site that describes the protocol.

The accepted standard is a sitemap created in XML.

Sample Code:

<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.google.com/schemas/sitemap/0.84"
xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
xsi:schemaLocation="http://www.google.com/schemas/sitemap/0.84 http://www.google.com/schemas/sitemap/0.84/sitemap.xsd">

<url><loc>http://www.smittysholdings.com/index.php</loc>
<lastmod>2008-03-21T10:04:09-04:00</lastmod>
<changefreq>weekly</changefreq>
<priority>1.0</priority>
</url>
</urlset>

The optional elements include:

  • the date the page was last modified
  • the frequency at which the page is likely to change
  • the priority of the page relative to other pages on the site. The priority is a numeric value between 0 and 1, and the default is set to 0.5. The idea is to set a higher priority value for pages that you consider more important and want to ensure that the crawlers give them priority

 

To learn more about XML sitemaps, visit sitemap.org