Jun 19 2008
What is Pay Per Click?
PPC is short for Pay Per Click. Google, Yahoo and MSN, as well as other search engines, offer pay per click advertising services.
PPC is an advertising process where you bid on keyword phrases.
Pay Per Click is useful when you have a new websites or if you want to bid on keyword phrases that you cannot get naturally ranked in the top 10 results.
Since Google has the largest market share of search engine queries, then it is the first search engine one would use to start a PPC campaign.
To setup a PPC campaign, you need to do several things.
- Select keywords phrases that would best fit your marketing needs
- Group the keyword phrases to create ad groups
- Write the ad for the keyword group
- Make sure you have an solid landing page for each ad group
- Setup the account with business contact information and a credit card
- Load up the ads and set the bids
- Monitor the account weekly
- Be sure to create reports on a monthly basis to make campaign adjustments
This is an example of an ad:
Website Marketing
Market like the Experts
Increase traffic & Gain More Sales
www.SmittysHoldings.com
There are many lessons to learn in Pay Per Click marketing. The biggest factors to understand are biding, landing pages, conversions and use of the reporting.
It's always best to use someone with experience to manage a pay per click account or you can burn through money like it's water.
