South Florida Web Marketing Blog

There are three fundamental parts of SEO – (search engine optimization):

• Incoming Links (That's other web sites that link to you)

• Content - the words on the web pages that describe your products or services. (If you want to be found for your product or service, you have to mention that product or service on your website).

• Optimization – Correctly formatting the code for your pages contain the right keyword phrases in the correct places in the web page

If you want to be found for anything, you must focus your page descriptions to the product or services you wish to be found for. Some use the shotgun approach for being found, by stuffing keywords phrases all over the web page. In some instances adding hundreds of phrases with cities, colors, or variations of the keyword. This is the wrong approach to marketing. It's better to spend the time to create web pages for each keyword phrase.

Make sure the web page is easy to read for your visitors and that you have a call to action statement on each page. Something you want your visitor to do.

Good Luck

This is from a recent e-mail I received:

Greetings from Google!

We're happy to announce that the Google content network now accepts display ads served from qualified third-party vendors.
During this initial release, only ads in English are eligible, although we look forward to offering more options in the future.

By accepting third-party ads, we can attract a greater variety of advertising on the Google content network, which we believe will result over time in increased revenue for publishers and more relevant advertising for end users.

If you're currently opted in to image ads, you're already able to receive third-party ads. If not, you can enable image ads to start receiving third-party ads immediately. (Learn how to enable image ads at
https://www.google.com/adsense/support/bin/answer.py?answer=9741.)

If you choose to allow third-party ads on your site, please update your privacy policy to inform your visitors that third-party vendors may serve ads on your site. Please also provide links to these vendor websites and inform your users that they may opt out of cookies (if the vendor offers this capability). For more information about updating your policies, visit https://www.google.com/adsense/support/bin/answer.py?answer=94150.

You'll continue to have full control over which ads appear on your site with tools like competitive ad filtering and the Ad Review Center. Also, only advertisers with whom we have proven relationships and who've clearly demonstrated commitments to our quality standards may participate in this program. Our policies governing ad content and formatting remain unchanged.

To learn more about third-party ads, please visit our blog post at http://adsense.blogspot.com/2008/05/introducing-third-party-ads-on-google.html
and our FAQ at
https://www.google.com/adsense/support/bin/topic.py?topic=14535.
If you have any questions or feedback, feel free to contact us at adsense-support@google.com.

Sincerely,

The Google AdSense Team

Google Inc.
1600 Amphitheatre Parkway
Mountain View, CA 94043

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