Jan 21 2008

My top 10 website marketing tips for 2008

Tag: Web Marketingadmin @ 9:03 pm

1. Review your website and update the content to your web pages
2. Change the look of your website - make it easy to navigate and read
3. Optimize each web page to focus the appropriate keyword phrase with your content
4. Think about your marketing campaign and how you want to market your website
5. Consider a pay-per-click campaign with Yahoo or Google. You can bid for keywords that are related to your products or services.
6. Write articles and post your articles through article marketing  websites
7. Start a Facebook.com, MySpace.com, or linkedin.com account to help develop your social media marketing
8. Create a Company Blog or articles manager - it's easy to setup and you can post information quickly online.
9. Setup a Forum for people to login and ask questions
10. Setup an e-mail campaign to write about what you feel will help get your business recognized


Jan 09 2008

The MP3 Issue debated - from WXPnews

Tag: Newsadmin @ 10:40 am

The Day the Music Died: Does the Music Industry Want to Make Criminals of Us All?

The Recording Industry Association of America's lawsuits against illegal music downloaders is old news, right? For years now, the organization has been going after dangerous criminals that include nine year old file sharers and elderly grandparents who don't know KaZaA from a kazoo (among others) with remarkable consistency.

On a couple of occasions, the targets of their litigation have fought them and won. However, in the vast majority of cases the sued individuals have settled out of court, coughing up however many thousands of dollars the RIAA demanded. And who can blame them, when contesting the suit means taking the risk of losing big, like the Minnesota woman who was found liable by a jury back in October and ordered to pay $222,000 for downloading 24 songs. See
http://www.wxpnews.com/Q85JLJ/080108-Illegal-Download

Even many of us who abhore the idea of stealing intellectual property find the RIAA's tactics distasteful and the damages they claim preposterous. But this holiday season, some of the organization's members came up with a brand new "gift" for music lovers that got the blogs buzzing and many people threatening to swear off music completely. It seemed that they had decided to redefine the meaning of "illegal."

Up until now, those of us who dutifully purchase the CD in order to rip it to MP3 so we can listen to it on our computers and portable players thought we were doing the right thing, and thus safe from the RIAA music Gestapo. Then we had to think again. A recent Washington Post column quoted Sony BMG's chief litigator as testifying in court that copying a song you bought is "a nice way of saying 'steals just one copy." You can read the full Washington Post article here:
http://www.wxpnews.com/Q85JLJ/080108-Download-Uproar

The backlash from consumers (i.e., potential customers) has caused the RIAA to "clarify" its position. They point out that in a recent filing against an Arizona man, their legal brief said ""Once [the defendant] converted plaintiff's recording into the compressed MP3 format and they are in his shared folder, they are no longer the authorized copies distributed by Plaintiff." RIAA's defenders say that means you're not considered a criminal until you put the copied music into a file sharing folder. Of course, that seems to contradict the Sony BMG stance. Read a defense of RIAA's position here:
http://www.wxpnews.com/Q85JLJ/080108-RIAA-Position

On the other hand, a number of industry pundits have criticized RIAA for failing to respond to the debate by just stating categorically that it's legal for you to copy your purchased CDs for your own personal use. Instead, the president of RIAA sidestepped the question, saying that "copyright law is too complex to make such sweeping statements." That certainly makes it appear that RIAA wants to have their cake and eat it, too. They don't want to completely enrage music fans by upholding a position that everyone who copies their CDs to an MP3 player is a criminal, but also don't want to concede that it's lawful.

At this point, it looks like the Washington Post reporter did exaggerate what RIAA said in the Arizona lawsuit. But despite the damage control - in the form of dozens of posts that have since appeared defending RIAA - the organization doesn't exactly come out smelling like a rose. They point to the fact that they have never brought a suit against anyone for ripping songs for their own personal use, but why won't they just say it's legal? It certainly makes consumers feel as if the industry wants to reserve the right to bring those sorts of suits in the future.

There's little doubt that if the industry ever does go that far, they're likely to kill the music business for good. Who's going to buy CDs if they aren't allowed to copy them for their own personal use? Not me, and I've heard from quite a few readers who say the same. The good news is that even if the RIAA does decide to try that, it's doubtful that the courts would uphold it. There have been too many precedents set, for instance in the case of copying TV programs for personal use (timeshifting, archiving, etc.) that give consumers the right to make such copies.

Tell us what you think. Has the RIAA been unfairly accused? Are their intentions benign? Are they just trying to protect their members from true piracy? Or would they, if they thought they could get away with it, force consumers to pay over and over and over for the same song? Let us know your opinions at feedback@wxpnews.com.

 


Jan 04 2008

Free Press Releases for Florida Based Companies

Tag: Web Marketingadmin @ 11:39 pm

PRNewsChannel.com is a national press release distribution company that sends press releases via email directly to reporters, editors, producers and talk show bookers.

For a limited time only, they are offering free ONLINE distribution of press releases to Florida-based companies only. If your press release is targeted to Florida consumers or businesses, that may qualify for free distribution as well.

They will expand this free offer to other states in the coming months. The content is now indexed in Google News, and regularly combed by Google, Yahoo! and the other major search engines for inclusion.

Your press release will NOT be sent via email to any news decision-makers as part of this free offer.

There are editorial standards that must be met. Therefore, each press release will be carefully reviewed by their editors before it's posted to PRNewsChannel.com and may be rejected and/or edited.

1. To submit a press release for free online inclusion, please email the press release to freerelease (at) prnewschannel.com to freerelease@prnewschannel.com

2. Attach the press release in Microsoft Word, Wordpad, Notepad or as a .pdf.

3. They will email you a link to your press release