Mar 23
Yahoos new structure for their Sponsor Search Pay Per Click system
New more dynamic structure offers more flexibility and control at every level.
- Ability to create multiple ads for keywords to test ads and learn which perform best.
- You can set separate campaigns for geo-targeting or Content Match to manage your campaigns and spend more effectively.
- Set preferences for either your entire account or customize down to the keyword level.
Here’s a quick summary of what can be controlled at each level. 
I do like the layout system, because it is almost the same as Google’s. There are some nice graphs and many new features that take a bit to get use to. Overall, I think the system is a big step in Yahoo’s pay per click system, although I miss not being able to see who is at what position… Look’s like they were watching Google a bit too closely.
-=Smitty=-
