Smitty’s Web Marketing Blog

Dear Advertiser,

With the new Sponsored Search, you no longer need to manage your local advertising in a separate account.

As you may know, we are in the process of upgrading U.S. advertisers to the new Sponsored Search system, and invitations to upgrade will continue to be sent in stages to U.S. advertisers over the remainder of this quarter.

The new Sponsored Search system provides geo-targeting capabilities.

The new Sponsored Search system’s features and functionality can help you connect with potential customers like never before. The geo-targeting feature enables you to target potential customers across the entire market,¹ or narrow the distribution of your ads to specific U.S. states and/or Canadian provinces, or cities and surrounding areas. ²

We will discontinue Local Sponsored Search by the end of March this year.

We encourage you to take advantage of the geo-targeting feature in your new Sponsored Search account as soon as you have been upgraded, and stop using your Local Sponsored Search account. You will be able to access all of your campaigns in one convenient place, and you’ll be able to take advantage of other enhanced features such as ad testing, campaign scheduling and campaign budgeting—giving you even more control.

So, don’t wait until we discontinue Local Sponsored Search, start using geo-targeting and other new features in your new Sponsored Search account as soon as you are upgraded.

For more information on the new Sponsored Search and Geo-Targeting, please visit the Upgrade Center or the Help Center.

Sincerely,

Your Partners at Yahoo! Search Marketing

Further Questions?
If you have questions, please contact our Customer Solutions department via the Support Request Form or call 866-YAHOO-98 (866-924-6698).

Bookmark It

Hide Sites