Apr 10
Website Marketing Tips #4 – Title Tag
It is important to use the keyword phrase in the Title tag so the search engines know what that web page is about. This information is displayed in the SERP (Search Engine Results Page)
Use your keyword phrase in the title with the company name and location on each page of the site.
Example:
<title>Internet Marketing – Smitty’s Holdings – South Florida</title>
At the top of your browser window, (The Blue bar of the window) you will find some text when browsing different websites. That text id is pulled from the Title Tag of the web page. This title tag is used by the search engines to get an idea of what is on your web page. The Title Tag also sets the indexing spider to search for the keywords in the web page. The information needs to be clear and concise.
It’s always a good idea to use the keyword phrase as well as the name of the Company or Organization in this tag. Try to keep the number of words to 9 – 12 max and the number of character from 68 to 74 characters. Google displays up to 68 characters in the title, but Yahoo displays about 73-74 characters. Any more characters will be truncated.
Careful consideration for your keyword phrase should be followed.
-=Smitty=-
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