Yahoo came out with a good article about their "Quality Index Guide" for their pay per click service. "The higher quality index can receive higher ranking in Sponsored Search results"
Your Quality Index - A Quick Guide to Understanding and Improving It
It's the Holiday Season and time to update your website.
Add any coupons, bargains or new products to your website to drive more traffic and sales. The search queries on the Internet have been increasing due to the high price of gas. So take advantage of this opportunity.
- Make your ads ads say clearly what you are offering
- Be sure to include a date of expiration
- Add color to the text to emphasis the information
- Use Alt tags for the images
- Make your contact information easy to locate on the web page
- Give people a reason to do business with you like free shipping or bonus products
Happy Holidays
