South Florida Web Marketing Blog

Dear Advertiser,

With the new Sponsored Search, you no longer need to manage your local advertising in a separate account.

As you may know, we are in the process of upgrading U.S. advertisers to the new Sponsored Search system, and invitations to upgrade will continue to be sent in stages to U.S. advertisers over the remainder of this quarter.

The new Sponsored Search system provides geo-targeting capabilities.

The new Sponsored Search system’s features and functionality can help you connect with potential customers like never before. The geo-targeting feature enables you to target potential customers across the entire market,¹ or narrow the distribution of your ads to specific U.S. states and/or Canadian provinces, or cities and surrounding areas. ²

We will discontinue Local Sponsored Search by the end of March this year.

We encourage you to take advantage of the geo-targeting feature in your new Sponsored Search account as soon as you have been upgraded, and stop using your Local Sponsored Search account. You will be able to access all of your campaigns in one convenient place, and you’ll be able to take advantage of other enhanced features such as ad testing, campaign scheduling and campaign budgeting—giving you even more control.

So, don’t wait until we discontinue Local Sponsored Search, start using geo-targeting and other new features in your new Sponsored Search account as soon as you are upgraded.

For more information on the new Sponsored Search and Geo-Targeting, please visit the Upgrade Center or the Help Center.

Sincerely,

Your Partners at Yahoo! Search Marketing

Further Questions?
If you have questions, please contact our Customer Solutions department via the Support Request Form or call 866-YAHOO-98 (866-924-6698).

1. Good Readable Content.
   Check your web page content for spelling and grammar errors ( use at least 250-350 words per page )

   Solid readable content is by far one of the most important aspects of your web site. People like to read information that is easy to read and that makes sense. Give your visitors a reason to use your service or buy your product.

   Spelling is important to your visitors. Although I do not feel that the Search Engines are checking like they should be – I would avoid misspelled words that could effect your web page message and maybe your rankings for that keyword phrase.

2. Each web page must have a unique Title.
   Like for this web page: " Ten Key Techniques for Search Engine Optimization from Smitty's Holdings". Your title will show up in the search engines, so it's important to be brief but use your keyword phrase.
   
3. Put together a clear concise description in your description tag.
   The description tag is used to further explain what is found on the web page.

   This is used for this web page description:
   "Follow these top ten Search Engine Optimization Techniques that you can be use to help increase your web ranking from by Smitty's Holdings, Inc."

4. Even though it may not matter – Place your keywords in meta keywords tag.
   Many Search Engines gloss over this due to the abuse over the years by web marketing people, but I feel it should be used to stick with standard practice. Use no more than 10-20 keywords:
   "search engine marketing, search engine submission, search engine optimization, link research, web page listings, wed design, web site marketing services, keyword research, SEO, South Florida, Broward County, Davie, Fort Lauderdale, Florida"
5. Use your keyword in your heading tags.
   Just like I do above:
   <h1>Ten Key Techniques for Search Engines Optimization </h1>
6. Place your keywords in bold text or italics so they are emphasized.
   Ten Key Techniques for Search Engines Optimization
7. Use your keyword in text early and often.

   Use your keyword within reason – your audience has to read the web page as well

8. Use your keywords in alt tags with your images.
   Remember: Search Engines cannot read text embedded in graphics images. It may look great on the web site for you visitors but it will never help with rankings. That is why it is suggested to use ALT tags
   

   

9. Beware of Javascript menus

   There are many versions of menus out there that will stop a search engine spider in it's tracks – never letting your web site get indexed!  I use Text or CSS menu systems. Graphic links will work, but I always use a text menu in the footer with Graphic or javascript menu system

10. Interlink your web pages with your keywords hyper linked to other internal web pages.

    For example, if I mention to use Search Engine Submissions on a web page – I will hyperlink it to my web page for Search Engine Submissions.

    Good luck with your web site! – Smitty

11. Bonus – Update your content on at least a monthly basis. Adding fresh new content on a regular basis allows those search engine spiders to find new information. Based on the quality of that information, you can keep your site from being stagnant.

Although this is basic overview of some of the techniques used to optimize a web page, there are many more techniques to use. You may wish to contact us to find out more about how we can help you optimize your web site.

Website Marketing is made up of many techniques to get your website in front of the masses. Since our firm is located in Broward County Florida, we look at marketing from a South Florida perspective.

• Search Engine Optimization

• Search Engine Submissions

• Link Research

• Pay Per Click Campaigns

Additional techniques to help rankings

1. Add a Blog
2. Use Testimonials
3. Write articles
4. Create a News page about your company or the field you are in
5. Press Releases
6. Add more content on a regular basis – use 250-350 words per page
7. Clean up the HTML code reduce errors and warning
8. Assign a keyword phrase per page

Think about it. Whether  you have a brand new web site or one that has been around for several years, you need to keep up with the changes in the search engines and how they reward websites that follow the rules.

—Smitty—