South Florida Web Marketing Blog

I got this e-mail today (like many you whom have Sponsor Search Accounts). I think Yahoo is trying too hard to be like Google. I have to ask why take away something that truly helps the bidding process. Google does not offer it, you have to guess and test to find where your bids should be.

I guess the bottom line is profit. If you do not know how every one else is bidding it makes it easier for you to bump up the base bids. That is what Google does. If you do not reach their minimum bids, they take your ad off line. Makes you think why would they do that? It all comes down to revenue.

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This is the letter I got from Yahoo:

As you will soon notice when you log into your Sponsored Search account, we are making some important changes to your Manage Bids page.

In early December 2006, some of the information on the Manage Bids page will no longer be available. We will be removing the “Top 5 Max Bids,” “Position” and “Your Cost” columns from the current account interface. The View Bids tool will also be removed.

These columns will be replaced with two new columns of data:

• Estimated Average Position
  This displays an estimate of the average position your listing may achieve, based on your bid and the current bids of other advertisers.
• Bid Range for Top Positions
  This displays the current range of bids other advertisers are willing to pay for the positions at the top of the search results page.

To learn why we’ve made these changes and more, please see our FAQs.

Further Questions?
If you have questions, please contact our Customer Solutions department via the Support Request Form or call 866-YAHOO-96 (866-924-6696).