Aug 11

What are the Top Ten Search Engines?

Tag: Web Marketingadmin @ 1:41 pm

What are the Top Ten Search Engines?

Nielsen//NetRatings today also released the top 10 search engines for November 2005 (see Table 2). Google Search continued its lead with 46 percent of all searches, followed by Yahoo! Search at 23 percent, and MSN Search at 11 percent. AOL Search garnered seven percent of searches, and My Way Search saw three percent. The total number of searches conducted in November was 5.1 billion, which remained flat from the previous month. “The top five players have held their respective positions for the past six months, demonstrating the benefits of incumbency in the search arena,” said Cassar.

Table 2: Top 10 Search Engines Ranked by Search Share for November 2005 (U.S., Home and Work) Provider/Vertical Searches (000) Share of Searches

Brand or Channel Unique Audience (000) Active Reach (%)
Google 2,365,998 46.3%
Yahoo! Search 1,194,519 23.4%
MSN Search 583,304 11.4%
AOL Search 350,899 6.9%
My Way Search 129,555 2.5%
Ask Jeeves Search 119,679 2.3%
EarthLink Search 32,172 0.6%
Dogpile.com Search 31,563 0.6%
Netscape Search 30,434 0.6%
.iWon Search 27,670 0.5%

Source: Nielsen NetRatings MegaView Search, January 2006
http://www.nielsen-netratings.com/pr/pr_060118.pdf