15 ways to help your web rankings

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Jul 09

Tag: Web Marketing — admin @ 12:23 pm

Be sure your titles and descriptions are unique on every web page.

Be sure your titles and descriptions are unique on every web page.
Updating your website on a frequent basis. Search Engines love to see new content. The better the content, the better the rankings.
An RSS feed from public news feeds - this lets you have fresh content, but be aware on how this process can help or hurt your rankings. Be sure the feeds are in line with your business.
Monthly or weekly newsletters. Newsletters are great to keep ou business name in front of your customers, but do not over do it. Using a good web based stats program is invaluable with any marketing campaign.
You may to setup a “Tip of the day” article that rotates your content on a daily or weekly basis. This too can help keep your content fresh for the search engine spiders.
Use your keyword phrases in your content to hyperlink to internal pages about that keyword. This is one of the better way of being found for a particular keyword phrase.
Trade links with your business customers
Locate top websites to purchase links from. (Like Yahoo Directory)
Submit your website to paid or unpaid directories - locate listings that are relevant to your business.
Start a blog - Post arciles on your website or post to other blogs with links back to your website.
Join a message board and start posting. Be sure to include a link back to your website in your signature and try to post informative information, post wisely.
Use Press Releases when major changes to your business occur, recognition of community wor or for business based achievements.
Submit to the Search Engines - there hare hundreds of Search Engines and Directories out there. Be sure to use an e-mail address just for this purpose - you will get a lot of spam.
Set up a link for opt-in newsletter subscriptions. There are many uses for newsletters, if conducted in a periodic manner. Advertising specials, business changes, informative articles.
Begin Pay-Per-Click (PPC) campaigns. If you can’t hit the top ten results on a search engine, then consider paying for them. Budget wisely and always consider ROI(return on investment).