Do you know what link bait is?
Link Bait is something that you write that will get other websites to link to you. It sounds simple, but you need to be able to write about something you really know that will motivate other website owners to link to your work. Your work could be an article, a blog, or a post on a busy message board.
Link bait can be a great way to increase incoming links. It doesn't matter what the subject is, as long as you can write about your subject effectively and be sure to include a link to your website.
Yahoo will be upgrading all the sponsor search accounts very soon. The links below go over some of the important information concerning the upgrade.
Yahoo is providing a checklist and asking all accounts to backup their keywords
http://help.yahoo.com/l/us/yahoo/ysm/sps/migration/during_upgrade.html#
Marketing Help:
http://help.yahoo.com/help/l/us/yahoo/ysm/sps/start/index.html
Upgrading Your Account
Everything you need to know about the features and tools in our new platform, and how the changes to the Sponsored Search interface affect your account.
Navigating Your Account
A screen-by-screen how-to guide that provides inside information on getting the most from your ads.
Improving Your Results
Detailed tips and optimization strategies tailored for specific account objectives and industries.
Training and Workshops
We offer online and offline workshops and training to help you increase your expertise and the performance of your ads.
FAQs
Answers to Frequently Asked Questions about the management of a Sponsored Search account.