Oct 18 2006

The mayonnaise jar and the 2 bottles of beer

Tag: Generaladmin @ 12:35 pm

I just got this in an e-mail and I am not sure where it came from, but it does offer seasonable advice.  If you know who wrote it - please send an email and I’ll link to the website.
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When things in your lives seem almost too much to handle, when 24 hours in a day are not enough, remember the mayonnaise jar and the 2 bottles of beer.

A professor stood before his philosophy class and had some items in front of him. When the class began, he wordlessly picked up a very large and empty mayonnaise jar and proceeded to fill it with golf balls. He then asked the students if the jar was full. They agreed that it was.

The professor then picked up a box of pebbles and poured them into the jar. He shook the jar lightly. The pebbles rolled into the open areas between the golf balls. He then asked the students again if the jar was full. They agreed it was.

The professor next picked up a box of sand and poured it into the jar. Of course, the sand filled up everything else. He asked once more if the jar was full. The students responded with a unanimous “yes.”  The professor then produced two bottles of beer from under the table and poured the entire contents into the jar effectively filling the empty space between the sand. The students laughed.  “Now,” said the professor as the laughter subsided, “I want you to recognize that this jar represents your life. The golf balls are the important things–your family, your children, your health, your friends and your favorite passions—and if everything else was lost and only they remained, your life would still be full. The pebbles are the other things that matter like your job, your house and your car. The sand is everything else—the small stuff.”

“If you put the sand into the jar first,” he continued, “there is no room for the pebbles or the golf balls. The same goes for life. If you spend all your time and energy on the small stuff you will never have room for the things that are important to you.”

“Pay attention to the things that are critical to your happiness. Play with your children. Take time to get medical checkups. Take your spouse out to dinner. Play another 18. There will always be time to clean the house and fix the disposal. Take care of the golf balls first—the things that really matter. Set your priorities. The rest is just sand.”

One of the students raised her hand and inquired what the beer represented. The professor smiled. “I’m glad you asked. It just goes to show you that no matter how full your life may seem, there’s always room for a couple beers with a friend.”


Oct 09 2006

The quickest way to get your new web site ranked

Tag: Generaladmin @ 11:57 am
I have noticed over the years, that it takes a while to get your website found in the search engines. The mystery of how the search engines determine your ranking is frustrating and constantly changing. Most web owners have expectations of being placed in the top ten results out of millions of similar sites. Everyone should keep in mind how competitive and complicated the search engine ranking systems can be. The search engine results can change daily and there are no guarantees. It takes hard work to get listed well and more work to maintain high rankings.

So what can you do to help start the process?

The first thing to do is to select a domain name (choose a domain name wisely) and get it registered (for at least three years). The next step is to immediately get web hosting for your web site. Once you get setup with a hosting company, you must make the domain name server change to point to your new web hosting service.

Now the secret…

I seen companies take months to get a web site together. So to help the process get started, create a single web page to a
nswer the How, What, Where, When and Why about your business. You can make the single web page as long as you wish, but I suggest to keep it to two to three screens. The single web page offers a simple but informative glimpse into your company.

Be sure to include:
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  • The name of your company
  • Your mission statement
  • An overview your business
  • Bullet points of your business products or services and the reasons why people would want to do business with you
  • Include your business contact information
  • You can use a graphic or two

Now a little SEO magic, select the best keyword phrase you feel will describe your business and conduct the optimization process for the web page. Be sure to have a title, description, keyword metatag and use the keyword phrase several times on your web page.

Check the page for spelling and code errors
. You want the web page to be as search engine spider friendly as possible.

Once the web page is created, upload the web page and save it as your index.html - your root document.

Now the fun begins…
You need to immediately submit your website to all the major search engines. Continue to submit the web page to different search engines and directories on a regular basis (Weekly or Monthly). A single web page offers you an opportunity to get your web site into the search engine system and be found until you create the web site you desire.

Here is a good list of Search Engines and Directories to start with:
http://www.smittysholdings.com/pages/SearchEngines.php

I hope this overview provides you a good idea of how to start your web site ranking process - Good Luck.


Lee Smith, Search Engine Marketing Manager