Creating content is easy. Creating great content? That’s much tougher.
Just 10 short years ago, the barrier to entry was much lower for companies. Content marketing wasn’t even a thing. But once 2010 came around, it started exploding, as seen on Google Trends:
In the past six years, the amount of content has grown exponentially. Everyone has bought into the now clichéd mantra: content is king.
Read this informative article: https://searchenginewatch.com/2016/10/12/10-reasons-your-content-will-fail-and-what-you-can-do-about-it/
Perception is everything. In the business world, people are naturally attracted to the biggest names, whether you call them influencers, experts, or [insert industry here] rock stars.
But what if you aren’t a big name yet? What if you’re just starting out and looking to make a name for yourself? How can you get on the radar of people you want to do business with in the future?
Read on… https://searchenginewatch.com/2016/10/11/six-social-media-advertising-ideas-to-make-you-look-like-a-big-deal/
2017 may well be the year of testimonials and reviews in local SEO. As our industry continues to grow, we have studied surveys indicating that some 92% of consumers now read online reviews and that 68% of these cite positive reviews as a significant trust factor. We’ve gone through a meaningful overhaul of Google’s schema review/testimonial guidelines while finding that major players like Yelp will publicly shame guideline-breakers. We’ve seen a major publication post a controversial piece suggesting that website testimonials pages are useless, drawing thoughtful industry rebuttals illustrating why well-crafted testimonials pages are, in fact, vitally useful in a variety of ways.
Read the complete article:
The main purpose of this post is to offer ideas and open a constructive discussion around the future of SEO and digital marketing over the next 12 months.
2016 is, finally, close to its end.
It was an intense year, especially when it came to SEO and Google in particular. Because I’m deeply convinced that we cannot attempt any preview of the future without considering what happened in the past, I invite you to look back at the events that have marked the evolution of Google in the past 10 months.
Read the article: http://feedproxy.google.com/~r/seomoz/~3/3FvINLX70i4/seo-and-digital-trends-in-2017
You don’t have to be an SEO expert to optimise your content in just a few steps and improve your page’s ranking on search engine results pages (SERPs).
SEO might sound complicated for beginners, but in fact, everyone can start applying a few basic tips that will affect a post’s performance and eventually its ranking.
Read the complete article: https://searchenginewatch.com/2016/05/11/seo-101-eight-ways-to-optimise-your-blog-posts-for-search/
Using LinkedIn for personal and professional branding is easy, so why do so many brands and individuals get it so wrong?
At ClickZ Live Jakarta, Chris J Reed, global chief executive officer and founder, Black Marketing, shared his 10 tips for success on LinkedIn.
Read the article: https://searchenginewatch.com/2016/05/05/10-tips-for-marketing-success-on-linkedin/
Search engine optimisation is one of the biggest games worth playing in business.
The risks and rewards are huge. There’s a lot of head-scratching, occasional sleepless nights, some incredible eureka moments, and plenty of scope for amateur soothsayers. It can be hard work and it seems to be getting ever more difficult, but it is a lot fun.
What I find amazing is that most of the people I have worked with – and also those who I respect and trust within the industry – are self-taught. They have a natural aptitude for SEO based on a number of key skills which they possess, rather than the niche academic qualifications you often need to rise to the top of the tree in other industries.
Read the article: https://searchenginewatch.com/2016/04/19/24-key-skills-for-seo-professionals-and-wannabes-in-2016/
Over the years, the usefulness of certain types of keywords has been debated, analyzed, celebrated, and even disparaged.
Long-tail keywords – those specific phrases of low-volume but perhaps higher-quality queries from searchers who are closer to taking action on procuring the product or service they seek – have certainly received a heck of a lot of recognition for their value to marketers.
Read more … https://searchenginewatch.com/2016/02/24/stop-thinking-about-long-tail-keywords-and-start-focusing-on-searcher-intent/
Maybe you’ve been considering therapy, but don’t know what to expect. It can seem intimidating. What will you talk about? How can you make sure to get the most out of it? A lot of therapy is what you put into it. Here are a few valuable pointers to help you know get the most benefit.
Before Beginning With a Therapist.
What is it you would like to see changed? Have a general idea of what the problem is that you would like to have changed. The clearer you are about what you want to work on, the better the therapist can help from the get-go. Your therapist will help you clarify your goals and examine your expectations, but it is helpful to either have an idea in mind or to know that an early goal is to get clearer on what the problem is.
When you are choosing a therapist, know there as many different types of therapy as there are therapists. Each has his or her own special demeanor, experience, therapeutic preferences and niches. It can be helpful to contact a few different therapists to compare to get a feel for what qualities you would like. Make sure you aren’t getting too caught up in the research process, though. If it feels like a good fit, jump in to a session or two. If you don’t feel like it’s a good fit, be honest and let the therapist know. There may be something there worth discovering and processing, or the therapist can make a referral for you that may be better suited for you.
When scheduling a session, try to pick a time of day when you can spend some time afterwards reflecting on the session. Get to your sessions a little early, so you have time to gather yourself and focus on your needs.
To read more…
Rinda Rosenberg, LMHC
Coral Springs, FL
Call to schedule 954-951-8295
A roof system is a building asset. Owners today recognize the significance of the investment they have made in protecting their building and its contents from water damage, in terms of both the roof’s cost and its replacement value. Even though a manufacturer’s or contractor’s warranty may have been purchased, the building owner continues to be responsible for proper roof care and maintenance.
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Let Benchmark Consulting Group assist you in making informed decisions on all of your Commercial Roofing and Waterproofing needs.
Benchmark Consulting Group
5400 South University Drive, Suite 407A
Davie, Florida 33328
Phone: (954) 476-0801