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New Firefox Add-on – SEO Blogger from Wordtracker

Optimization No Comments »

Wordtracker Launches New Firefox Add-on: SEO Blogger

Wordtracker has launched a fantastic new free tool that will help you write search-engine-friendly pages. SEO Blogger is a Firefox Add-On that opens up inside your browser window so you can do your keyword research as you write.

Download SEO Blogger

In 5 Minute SEO With SEO Blogger, Chris Garret explains how to use SEO Blogger to quickly optimize your pages for search engines.

Anyone who has tried search engine optimization knows how important keyword research is. Now with a click of a button you get a mini version of Wordtracker’s keyword research tool right in your browser window. So you can do your keyword research and copywriting on the same page.

This is a cool and very useful tool.

Smitty


June 24th, 2009 |

Tags: SEO Blogger




BING – the new Search Engine?

News No Comments »

Actually it is Microsoft’s newest creation that seems to combine the legacy search engines of MSN and Live.com.

http://www.bing.com

Bing offers, images, videos, Shopping, News, Maps and Travel as well as other Extras like setting your preferences, “Your Cash Back account”, Blogs, Advertising, a Webmaster Center, and a Developer Center

This Link will provide an overview and trour of the new search engine:
http://www.discoverbing.com/tour

(You will need to enable Javascript to view the Tour)


June 14th, 2009 |

Tags: Bing




When Was The Last Time You Updated Your Website?

Web Marketing No Comments »

by Lee Smith

There are many reasons for updating your website. You want to keep the information current, accurate and relevant.  You want visitors coming for the right information, not for things not related to your business.

First, Keep your information current, if you change an address, phone number, or and  email address – you contact information needs to be up to date – otherwise you could be loosing leads, sales or future business.

Second, To add new products or services.  The web site is a pure reflection of your business, so let people know exactly what you are offering to the public. You could even be cutting back on your products or services, this can also be an opportunity to tell people why you are doing that. You could also be upgrading products or services with an explanation of the new products. This way you can piggy back on the marketing previously performed.

Next,  You can add more content about information concerning FAQ’s or  glossary of terms. There is always something to add as far as a definition, something that is always asked or a new term that people use.

Finally, updating your website gives the search engines more information to index about your products and services.  To become a recognized resource by the search engines, you need relevant information for them to increase your rankings.

Relevant Content is the foundation of all web based marketing. Adding content on a regular basis is one of the keys to successful web marketing.

Good luck in your marketing

Smittysholdings.com


June 14th, 2009 |

Tags: Web Marketing




Ning – Social Networking Site

Web Marketing No Comments »

Ning – The future of online social networking?
By Stephanie Chen

(CNN) — Whether you’re into baseball or backgammon, Harry Potter or heavy metal, Ning has an online network for you.

Story Highlights

  • CNN talks to Gina Bianchini, CEO of Ning, a fast-growing Web site
  • Ning lets people with common interests gather around niche social networks
  • The site boasts more than 1 million social networks — some 200,000 of them active
  • In March, the site added a real-time activity feed to help users stay updated

The complete story…

To visit the website:

http://www.ning.com/


May 26th, 2009 |

Tags: ning.com, Social Networking




Do the French Understand Piracy Laws?

News 1 Comment »

New French law on Internet piracy meets skepticism

By Deborah Seward, Associated Pressr
PARIS – President Nicolas Sarkozy’s governing party rejoiced when it muscled one of his pet projects through the French parliament: an unprecedented law to cut the Internet connections of people who repeatedly download music and movies illegally.

The complete story…


May 22nd, 2009 |

Tags: Internet piracy




Your Target Market

Web Marketing No Comments »

Who do you want to visit your website? Knowing your target market and how to attract that market is essential in having a successful web presence.

Each website can draw visitors, but are you being found for the right audience?  Careful keyword selection is the foundation of having an optimized website and drawing the visitors that will become sales or leads.

  • Did you identify the main audience that will purchase your products or services  immediately?
  • Do you know what they look for in deciding to purchase your products or services?
  • Does your website reflect the information those people use to make their purchasing decision?
  • Are you using the best focused keyword phrases to attract that audience?

Your visitors may be at different stages in their decision making process. It is important to adjust your content in a way that supports each stage.

  • Those ready to buy today
  • Those close to buying but deciding on their vendors
  • Visitors that are conducting their research – finding information about the product or service.
  • Visitors just looking.

Think about your sales process. Try to figure out how to guide your visitors down their decision making process to take action to contact you or to purchase. What are the actions of someone ready to purchase and be sure those elements are in place.

Good Luck.


May 19th, 2009 |

Tags: Your Target Market




Google PPC will upgrade it’s Interface

Web Marketing No Comments »

This is a recent e-mail from Google concerning the new interface that will be in place within the next 30 days.

——————————-

In the coming weeks, we’ll upgrade your AdWords account to a new web interface designed to make campaign management faster and easier.

You’ll have at least 30 days from the date of this email before you’ll be required to use the new interface to manage your campaigns. During this time we’ll continue to release additional features and make adjustments to the new interface based on advertiser feedback.

We’re working to ensure that the new interface contains all of the reports and controls you need to manage your campaigns effectively. We won’t upgrade your AdWords account to the new interface until we’re confident that it will meet your advertising needs.

Before we upgrade your account, you can switch between the new and previous interfaces at any time. Click the “Previous Interface” and “New Interface (Beta)” links in the top corner of your account (next to your email address) to switch back and forth.

To make sure that you’re prepared for the upgrade, we recommend that you familiarize yourself with the new interface as soon as possible. We’ve prepared a set of online materials to help you get ready for the changes:

* Review the new interface microsite to get a quick overview of the changes and watch videos demonstrating the improvements: http://www.google.com/adwords/newinterface/
* Our “Getting Started Guide” will give you an overview of major new features and their benefits. You can download a PDF at: http://www.google.com/adwords/newinterface/new_interface_guide.pdf
* Wondering how to complete common AdWords tasks in the new interface? Visit our “How to” guide at: http://www.google.com/adwords/newinterface/standard/ads-and-keywords.html
* Search a full set of frequently asked questions in the Help Center for the new interface: https://adwords.google.com/support/aw/

The help materials above will still be available after your account has been upgraded.

We hope you find that the new interface increases your advertising efficiency and makes it easier for you to improve your results. If you have any thoughts about the new interface, please let us know by clicking on the Feedback link in the top corner of your account. And as always, thank you for advertising with AdWords!

Sincerely,
The Google AdWords Team

Google Inc.
1600 Amphitheatre Parkway
Mountain View, CA 94043


May 16th, 2009 |

Tags: Google Adwords, Google PPC




Beware – WorldPay CARD transaction Confirmation

General No Comments »

This is going around again – it is a bogus e-mail with a Trojan attachment!

The send from:

From:     “Kelvin Hilliard” <arab10@singnet.com>
Subject:  WorldPay CARD transaction Confirmation

Do not open the attachment that says “WorldPay_NR9712.zip” -

It is an exe file that will launch a malware program designed to steal information off your computer.

“Threat characteristics of ZBot – a banking Trojan that disables firewall, steals sensitive financial data (credit card numbers, online banking login details), makes screen snapshots, downloads additional components, and provides a hacker with the remote access to the compromised system.”

For details on dealing with – visit – threatexpert.com

The message:


Thank you!

Your transaction has been processed by WorldPay, on behalf of Amazon Inc.
The invoice file is attached to this message.
This is not a tax receipt.
We processed your payment.
Amazon Inc has received your order,
and will inform you about delivery.
Sincerely,
Amazon Team

This confirmation only indicates that your transaction has been processed successfully.
It does not indicate that your order has been accepted.
It is the responsibility of Amazon Inc to confirm that
your order has been accepted, and to deliver any goods or services you have ordered.


Just delete it the message and avoid the headache.


April 24th, 2009 |

Tags: malware, virus software




Validating your Work

Optimization 1 Comment »

Making sure your work is clean and correct is a basic requirement in web design.

Why?

Why should the code be checked?  I have seen many times how incorrect code can confuse a search engine spider or create problems when a website is viewed by different browsers. What may look fine in Firefox may look different in Windows and different in Safari.

I agree that there are many ways to do design a website, but making sure it is W3C complaint should be essential. Now that I said this, I also must admit, that I have seen poorly coded pages show up well in the SERPs – (Search Engine Result Pages). There could be a number of reasons why that may happen, but it does. Even though poorly coded pages can perform well, I will stick to the concept that clean coded pages stand a better chance of higher rankings and better performance for web browsers.

Working as a web optimizing firm, I see a good deal of code.  I use many tools to check the code of a website. Either I or the web designer will correct the code.

The following sites are essential for any web designer or web site owner who wants to check their new web site.

Validating Your Web page
http://validator.w3.org/

Validating Your CSS
http://jigsaw.w3.org/css-validator/

Validating Links – Link Checker
http://validator.w3.org/checklink

Validator for XML
http://www.w3.org/2001/03/webdata/xsv

Help and FAQ for the Markup Validator
http://validator.w3.org/docs/help.html

Check your work before you deliver a website to a client. Clients – check the website after it is delivered.

Good Luck


April 23rd, 2009 |

Tags: Validating Links, Validating Your CSS, Validating Your Web page, Web Page Validatation




Comcast terms of service agreement: outrageous or much ado about nothing?

News No Comments »

Dan Kusnetzky, over on ZDNet, was in an April 1 uproar about a notice from Comcast that amends the customer agreement in a way that technically would seem to allow the company to configure, inspect and upgrade “customer equipment” attached to their network – including your computer. Comcast representatives say that of course the company is only talking about its own equipment.

Read it and tell us what you think: is this a dangerous precedent or is Dan making a mountain out of a molehill?
http://www.wxpnews.com/Q85JLJ/090407-Comcast-Agreement


April 14th, 2009 |

Tags: Comcast terms of service agreement




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