Fixing 404 Error Pages with Google Analytics

There have been multiple blog posts written over the years on how to use Google Analytics to identify and fix 404 Error Pages.

I have even written one myself and it’s a common slide in many of my talks. But with the newest features that are available within Google Analytics,

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Article source: https://searchenginewatch.com/2016/02/11/fixing-404-error-pages-with-google-analytics/

How to speak ‘Search Engine’

 

The challenge of how to ‘speak’ search engine and tell it how to surface our content is what Search Engine Optimisation is all about. But are we doing it as well as we could?

Christian J. Ward, partnerships lead at Yext, gave a webinar in partnership with Brighton SEO on

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Article source: https://searchenginewatch.com/2016/06/24/how-to-speak-search-engine/

Why your audiences are so important

Good Article from SearchEngineWatch.com:

No, it’s not a misspelling or a typo – I did say audiences, plural!

Why am I putting such an emphasis on that plural? Because most people fail too! People tell you to write for your audience; locate your audience; conduct keyword research for your target audience; create quality content to please your audience.

They don’t tell you that you have more than one audience!

Read the complete article: https://searchenginewatch.com/2016/06/16/why-your-audiences-are-so-important/

Does Google look at anchor text in internal links?

Internal linking is a key SEO tactic, one which allows websites to send clear signals to Google on the relative importance of various pages.

It also works from a user experience perspective, helping visitors find pages that are relevant or potentially useful to them.

It’s something I place great importance on

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Article source: https://searchenginewatch.com/2016/05/31/does-google-count-anchor-text-in-internal-links/

Title Tag Length Guidelines: 2016 Edition

For the past couple of weeks, Google has been testing a major change to the width of the left-hand column, expanding containers from 512 pixels to 600 (a 17% increase). Along with this change, Google has increased the available length of result titles:

 

This naturally begs the question —

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Article source: http://feedproxy.google.com/~r/seomoz/~3/JTRxsrcbsMs/title-tag-length-guidelines-2016-edition

Five competitive advertising strategies to outsmart your competition

It’s often said that competition is good for your business. It pushes you to be your best. Think Coca-Cola vs. Pepsi, Visa vs. MasterCard, Xbox vs. PlayStation, or Apple vs. Microsoft.

Of course, part of the fun of rivalry is stealing customers from your rivals. You can do that with the

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Article source: https://searchenginewatch.com/2016/05/25/five-competitive-advertising-strategies-to-outsmart-your-competition/

Steve Procko Productions entered into National Distribution Agreement for Talkin’ Money

Talkin' Money is targeted to millennials, teaching the tenants of financial literacy. Each episode presents crucial personal finance topics, correlated to National Standards in K-12 Personal Finance Education, in familiar every day ways, to help give millennials the knowledge and skills to manage their personal finances.In 2015, Steve Procko Productions entered into two national distribution agreements for Talkin’ Money –  the financial literacy video series it is currently producing.

The distribution of first season’s episodes to high school and college-aged young adults throughout the United States and  Canada will be provided through two separate distributors: Learn360 and SAFARI Montage.

  • Learn360 serves more than 25 million students in over 25,000 schools across the United States and Canada.
  • SAFARI Montage provides K–12 school districts with a fully integrated Digital Learning Platform, including a Learning Object Repository, Video Streaming Library, and IPTV Live Media Streaming, designed to handle video efficiently. SAFARI Montage’s core solutions are presently being used successfully in over 600 U.S. school districts comprising 11,000 schools.

Talkin’ Money is targeted to millennials, teaching the tenants of financial literacy. Each episode presents crucial personal finance topics, correlated to National Standards in K-12 Personal Finance Education, in familiar every day ways, to help give millennials the knowledge and skills to manage their personal finances.

To learn more about Talkin’ Money visit http://talkinmoney.org/about.html

Steve Procko Productions, LLC
4801 S. University Drive; Suite 268, Fort Lauderdale, FL 33328
Phone: 305.493.7635

How to optimize images for SEO

And the best thing about images, is that they can be used to bring in organic traffic via search engine image results.

But in order for this to happen, they need to be optimised accordingly.

Here’s a guide to make you aware of the key things you need to be doing when

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Article source: https://searchenginewatch.com/2016/02/16/how-to-optimize-images-for-seo/

Infomercial – Direct Response (DRTV) commercial production, Florida

Steve Procko Productions (SPP) is a Florida based, Full Service Film Production Company High-Def Video Florida Production Company providing Television Commercial Production, Infomercials, Direct-Response Commercials, Corporate Videos and Educational VideosSPP has extensive experience in infomercial and direct response DRTV commercial production. We work at all levels from creative and script development and execution through finished, edited direct response commercial or infomercials ready for air. We can consult and educate you as to all the different aspects of the infomercial business model. We can provide you with the contacts into media buying experts, fulfillment companies, call center specialists and all other important partners to take your product to the next level of success.

An infomercial is an ‘informational commercial’ – A television program that runs time format longer than traditional television commercials. Infomercial lengths can be 28:30; 15:15 or even as short as five minutes.

An infomercial has a longer program length. A Direct Response commercial is usually a 1 minute or 2 minute commercial “Call To Action” (CTA) for your product. Often times a 2 minute DR commercial is actually the a CTA segment that is seen multiple times in a longer lengthed infomercial.

We can consult and educate you as to all the different aspects of the infomercial and direct response commercial production process and business model.

Steve Procko Productions
4801 S. University Drive; Suite 268, Ft. Lauderdale, FL 33328
Telephone | 305.493.7635
http://steveprocko.com

Steve Procko Productions (SPP) is a Florida based, Full Service Film Production Company High-Def Video Florida Production Company providing Television Commercial Production, Infomercials, Direct-Response Commercials, Corporate Videos and Educational Videos