PPC is short for Pay Per Click. Google, Yahoo and MSN, as well as other search engines, offer pay per click advertising services.
PPC is an advertising process where you bid on keyword phrases.
Pay Per Click is useful when you have a new websites or if you want to bid on keyword phrases that you cannot get naturally ranked in the top 10 results.
Since Google has the largest market share of search engine queries, then it is the first search engine one would use to start a PPC campaign.
To setup a PPC campaign, you need to do several things.
- Select keywords phrases that would best fit your marketing needs
- Group the keyword phrases to create ad groups
- Write the ad for the keyword group
- Make sure you have an solid landing page for each ad group
- Setup the account with business contact information and a credit card
- Load up the ads and set the bids
- Monitor the account weekly
- Be sure to create reports on a monthly basis to make campaign adjustments
This is an example of an ad:
Website Marketing
Market like the Experts
Increase traffic & Gain More Sales
www.SmittysHoldings.com
There are many lessons to learn in Pay Per Click marketing. The biggest factors to understand are biding, landing pages, conversions and use of the reporting.
It's always best to use someone with experience to manage a pay per click account or you can burn through money like it's water.
Your phone number is one of the most important elements on your web site. Do you make it easy or hard to locate that valuable asset?
Where is your phone number located on your website?
Is it located on the contact page?
Is it in the footer?
Is it located on the left or right columns?
How about in your header or the top of the web page?
You must make it easy for web visitors to locate your easiest contact point. You will lose valuable leads if the phone number is buried or located where visitors do not see it readily.
Look at your website and find out where it is locate. Make those small changes - it will result in more people contacting you.
There are three fundamental parts of SEO - (search engine optimization):
- Incoming Links (That's other web sites that link to you)
- Content - the words on the web pages that describe your products or services. (If you want to be found for your product or service, you have to mention that product or service on your website).
- Optimization - Correctly formatting the code for your pages contain the right keyword phrases in the correct places in the web page
If you want to be found for anything, you must focus your page descriptions to the product or services you wish to be found for. Some use the shotgun approach for being found, by stuffing keywords phrases all over the web page. In some instances adding hundreds of phrases with cities, colors, or variations of the keyword. This is the wrong approach to marketing. It's better to spend the time to create web pages for each keyword phrase.
Make sure the web page is easy to read for your visitors and that you have a call to action statement on each page. Something you want your visitor to do.
Good Luck
This is from a recent e-mail I received:
Greetings from Google!
We're happy to announce that the Google content network now accepts display ads served from qualified third-party vendors.
During this initial release, only ads in English are eligible, although we look forward to offering more options in the future.
By accepting third-party ads, we can attract a greater variety of advertising on the Google content network, which we believe will result over time in increased revenue for publishers and more relevant advertising for end users.
If you're currently opted in to image ads, you're already able to receive third-party ads. If not, you can enable image ads to start receiving third-party ads immediately. (Learn how to enable image ads at
https://www.google.com/adsense/support/bin/answer.py?answer=9741.)
If you choose to allow third-party ads on your site, please update your privacy policy to inform your visitors that third-party vendors may serve ads on your site. Please also provide links to these vendor websites and inform your users that they may opt out of cookies (if the vendor offers this capability). For more information about updating your policies, visit https://www.google.com/adsense/support/bin/answer.py?answer=94150.
You'll continue to have full control over which ads appear on your site with tools like competitive ad filtering and the Ad Review Center. Also, only advertisers with whom we have proven relationships and who've clearly demonstrated commitments to our quality standards may participate in this program. Our policies governing ad content and formatting remain unchanged.
To learn more about third-party ads, please visit our blog post at http://adsense.blogspot.com/2008/05/introducing-third-party-ads-on-google.html
and our FAQ at
https://www.google.com/adsense/support/bin/topic.py?topic=14535.
If you have any questions or feedback, feel free to contact us at adsense-support@google.com.
Sincerely,
The Google AdSense Team
Google Inc.
1600 Amphitheatre Parkway
Mountain View, CA 94043
Kindle: Amazon's New Wireless Reading Device
- Revolutionary electronic-paper display provides a sharp, high-resolution screen that looks and reads like real paper.
- Simple to use: no computer, no cables, no syncing.
- Wireless connectivity enables you to shop the Kindle Store directly from your Kindle—whether you’re in the back of a taxi, at the airport, or in bed.
- Buy a book and it is auto-delivered wirelessly in less than one minute.
- More than 115,000 books available, including more than 100 of 112 current New York Times® Best Sellers.
- New York Times® Best Sellers and New Releases $9.99, unless marked otherwise.
- Free book samples. Download and read first chapters for free before you decide to buy.
