NIELSEN ONLINE ANNOUNCES DECEMBER U.S. SEARCH SHARE RANKINGS NEW YORK
– January 18, 2008 – Nielsen Online reports December 2007 data for the Top U.S. Search Providers. Top search providers, ranked by total searches. Searches represent the total number of queries conducted at the provider.
Table 1: Top 10 Search Providers for December 2007
Ranked by Searches (U.S.)
| Provider |
Searches (000) |
Share of Searches |
Searches per Searcher |
| 1. Google Search |
4,062,536 |
56.3% |
37.9 |
| 2. Yahoo! Search |
1,273,688 |
17.7% |
22.4 |
| 3. MSN/Windows Live Search |
995,899 |
13.8% |
31.7 |
| 4. AOL Search |
339,761 |
4.7% |
15.2 |
| 5. Ask.com Search |
159,529 |
2.2% |
10.0 |
| 6. My Web Search |
70,630 |
1.0% |
10.4 |
| 7. Comcast Search |
34,715 |
0.5% |
10.1 |
| 8. NexTag Search |
29,019 |
0.4% |
2.9 |
| 9. AT&T Worldnet Search |
25,159 |
0.3% |
9.1 |
| 10. BizRate Search |
17,205 |
0.2% |
2.8 |
Example: An estimated 4.1 billion search queries were conducted at Google Search, representing 56 percent of all search queries conducted during the given time period.
Note: Effective with October 2007 reporting, Nielsen Online has made several enhancements to its MegaPanel service. These enhancements include more granular reporting, increased accuracy, an expanded Internet universe and more advanced tracking. |
